Who We Are

Jordan Yallen Headshot


Jordan Yallen is the President and Founder of Among The Reef. He quickly became fascinated with keeping rare fish after purchasing his first saltwater aquarium in May of 2011. While baseball was his first passion and career, salt water aquariums quickly filled his spare time. Upon recognizing the need for a retailer of high-end marine fish in the aquarium industry, Jordan started Among The Reef in 2015 after his first professional baseball season with the Chicago White Sox’s minor league affiliate in the Arizona League.


He continued to run and build Among The Reef as the “Aquarium Concierge” while playing professional baseball for two additional seasons before retiring due to injuries sustained while playing. By prioritizing husbandry techniques and building relationships from collectors to clients, Jordan has firmly established Among The Reef as the go-to source for the healthiest rare fish in the world.


Jordan also attends Loyola Law School, Los Angeles and will complete his Juris Doctor degree in May 2020. In his spare time, he enjoys playing golf and maintaining his 320 gallon SPS and Euphyllia dominated aquarium with some of his favorite fish including a Masked Angelfish (Genicanthus personatus), a Wrought Iron Butterflyfish (Chaetodon daedalama), a Bandit Angelfish pair (Apolemichthys arcuatus), and an Interruptus Angelfish (Centropyge interrupta).